One Way to Decide When to Sell Your Business 

Sale sign in window to sell your business

How do you know the right time to sell your business? One answer is when someone else is willing to invest more in your business than you are. 

When you start a business, nobody is more willing to invest in its success than you. You’ve already worked a 40-hour week by Wednesday, and you’ve invested a big chunk of your liquid assets to launch your business. 

You’re all in. 

The Early Days of Your Business 

In the early days, you’re willing to risk your business on a new strategy because the value of your business is less. As the Bob Dylan lyric goes, “When you ain’t got nothing, you got nothing to lose.” 

As your business grows and becomes more valuable, you find yourself becoming more conservative. The result? You’re unwilling to risk the equity you’ve created inside your business on your next big idea.  

You’ve reached a point where someone else is willing to risk more time and money for your business than you.  

Peach New Media 

David Will is the founder of Peach New Media. He started the company in 2000 as a reseller of web conferencing. In the early days, Will changed his business strategy frequently, trying to find an idea with legs.  

After a number of pivots, he landed on selling learning management software to associations. 

The business grew nicely and by 2015 Peach New Media had 40 employees. He received an attractive acquisition offer from a large private equity company.  

Will was conflicted. He loved his business and treasured the team he had built. At the same time, the acquirer was offering him a life-changing check. 

In the end, Will realized that he had become more conservative as his business had grown. The acquirer was willing to make a big bet on integrating Peach New Media into another one of its acquisitions.  

Will realized he had reached a point where his appetite for risk was lower than his acquirer’s.  

Will decided to sell. 

When To Sell Your Business

The point where a buyer is willing to risk more than you are happens at a different stage for everyone.  

Let’s say you have a business worth $1 million today. Would you be willing to risk everything on a new strategy for a shot at making it a $10 million company? Many entrepreneurs would take that bet. 

Now imagine you have a company worth $10 million, and your business represents the bulk of your net worth. Most would argue $10 million is life-changing money. Would you be willing to risk your entire company for a chance to make it a $100 million company?  

The marginal utility of an extra $90 million is minimal—you only need so many cars—but the risk is significant. Fewer owners would bet $10 million for a chance at $100 million.  

What if your business was worth $100 million? Would you risk it all for a long shot at becoming a billion-dollar company?  

It’s hard to imagine any one person betting $100 million dollars on anything. But if you’re the CEO of a billion-dollar corporation with ambitious growth goals, $100 million is a bet you may be willing to make.  

When someone is willing to invest more in your business than you, it’s time your company finds a new owner.  

What Time is it for Your Company? 

Determining the best time to sell your business is one of the many ways Maximum Possibilities helps you.  

Let Maximum Possibilities guide you as to the best time to sell your business to maximize your profits.  

Schedule your call today and let’s begin the conversation about when the right time to sell your business actually is.  

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